Affiliate Marketing

Affiliate marketing is a marketing arrangement in which affiliates receive a commission for each visit, signup or sale they generate for a merchant. This arrangement allows businesses to outsource part of the sales process.[1] It is a form of performance-based marketing where the commission acts as an incentive for the affiliate; this commission is usually a percentage of the price of the product being sold, but can also be […]

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Google Ads

Google launched AdWords in the year 2000.[1] Initially, Google itself would set up and manage advertisers’ campaigns. Google then introduced a self-service AdWords portal for small businesses that wanted to manage their own campaigns. In 2005, Google started a campaign management service known as “Jumpstart”.[5] In 2007, Google acquired DoubleClick for $3.1 billion. The acquisition was strategically important

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